Omdia Universe
Omdia’s rigorous methodology for the Universe product involves the following steps:
Omdia analysts perform an in-depth review of the market using Omdia’s market forecasting data and enterprise insights survey data.
Omdia creates a matrix of capabilities, attributes, and features that it considers to be important now and in the next 12–18 months for the market.
Vendors are interviewed and provide in-depth briefings on the current solutions and future plans.
Analysts supplement these briefings with other information obtained from industry events and user conferences.
The Universe is peer-reviewed by other Omdia analysts before being proofread by a team of dedicated editors.
Inclusion criteria
Vendors were included in the research based on a multi-stage process:
Pre-selection based on analyst insights on the market, including ongoing participation in events, direct discussions with analysts, mentions in research, and more.
From a broader list of vendors, the following additional criteria were applied:
Based on independent analyst research, a vendor solution is expected to include support for at least 75% of the solution categories in the Omdia vendor questionnaire for this project.
The vendor must have a global presence with customers in the following three regions: Asia & Oceania, EMEA, and North America.
The vendor is expected to have at least 500 customers, who must be a mix of midsize (1,000–4,999 employees) and large enterprises (5,000+ employees).
Selected vendors were invited to participate in the research. Participation was not contingent on any
commercial relationship with Omdia.