Further Reading
ICT Enterprise Insights 2020-21 – Global ICT Drivers and Technology Priorities, September, 2020
The Gravitational Laws of Customer Experience, June 2020
The Evolution of Account-Based Marketing to Account-Based Engagement in B2B Enterprises, March, 2019
Heskett, J.L., Sasser W.E. Jr., Schlesinger, L.A., The Service Profit Chain, Free Press, New York, 1997
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